Net Promoter Score (NPS) Calculator [2025]
Measure customer loyalty and satisfaction with the Net Promoter Score (NPS).
Net Promoter Score (NPS) Calculator
What is Net Promoter Score (NPS)?
The Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It is calculated based on responses to the question: "How likely are you to recommend our product/service to a friend or colleague?" Responses are categorized into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS ranges from -100 to +100, with higher scores indicating greater customer loyalty.
How to Use the NPS Calculator
- Enter the Number of Promoters: Input the number of customers who responded with a score of 9 or 10.
- Enter the Number of Passives: Input the number of customers who responded with a score of 7 or 8.
- Enter the Number of Detractors: Input the number of customers who responded with a score of 0 to 6.
- Calculate: Click the "Calculate NPS" button to get your Net Promoter Score.
Why is NPS Important?
Measures Customer Loyalty
NPS provides a clear measure of how loyal your customers are and how likely they are to recommend your product or service to others.
Identifies Areas for Improvement
By analyzing the feedback from detractors, you can identify areas where your product or service needs improvement.
Tracks Performance Over Time
Regularly measuring NPS allows you to track changes in customer satisfaction and loyalty over time.
Frequently Asked Questions
What is a good NPS score?
A good NPS score depends on your industry, but generally, a score above 50 is considered excellent, while a score above 70 is world-class.
How can I improve my NPS?
- Act on feedback from detractors to address their concerns.
- Engage with passives to convert them into promoters.
- Reward and recognize your promoters to maintain their loyalty.
Can NPS be negative?
Yes, NPS can range from -100 to +100. A negative score indicates that you have more detractors than promoters.
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