Net Revenue Retention (NRR) Calculator [2025]

Measures Customer Success and Loyalty

A high NRR indicates that customers are satisfied with your product or service and are finding enough value to not only continue using it but also to expand their usage.

Predicts Revenue Growth

NRR is a strong indicator of future revenue growth. An NRR above 100% means that your existing customer base is generating more revenue over time, even without acquiring new customers.

Indicates Financial Health

NRR provides insights into the overall financial health and sustainability of your business. Investors often look at NRR as a key metric when evaluating SaaS companies.

What is a good NRR?

Generally, an NRR above 100% is considered good for SaaS businesses. Top-performing SaaS companies often have an NRR above 120%. However, a "good" NRR can vary depending on the industry, business model, and company stage.

How can I improve my NRR?

• Focus on Customer Success: Ensure that your customers are achieving their desired outcomes by using your product or service.
• Reduce Churn: Identify and address the reasons why customers are leaving.
• Drive Expansion Revenue: Identify opportunities to upsell or cross-sell to existing customers.
• Improve Onboarding: Make sure new customers have a smooth and positive onboarding experience.
• Build Relationships: Foster strong relationships with your customers through regular communication and engagement.

What's the difference between NRR and Gross Revenue Retention (GRR)?

NRR accounts for both expansion revenue and churned revenue, while GRR only considers churn. GRR will always be 100% or less, as it doesn't factor in expansion revenue. NRR, on the other hand, can be greater than 100% if expansion revenue exceeds churned revenue.