Click Through Rate (CTR) Calculator [2025]

Measures Ad Effectiveness

CTR helps you understand how well your ads or content are performing in terms of generating clicks. A higher CTR generally indicates that your ad is relevant and engaging to your target audience.

Impacts Quality Score

In platforms like Google Ads, CTR is a key factor in determining your Quality Score, which affects your ad's position and cost-per-click (CPC).

Drives Traffic and Conversions

A higher CTR means more people are clicking through to your website or landing page, which can lead to increased traffic and potential conversions.

What is a good CTR?

A "good" CTR varies depending on the industry, platform, and type of ad. For example, average CTRs for search ads are generally higher than those for display ads. It's best to research industry benchmarks and compare your CTR to those of your competitors.

How can I improve my CTR?

• Use compelling ad copy: Write clear, concise, and persuasive ad copy that highlights the value proposition and includes a strong call-to-action.
• Target the right keywords: For search ads, ensure that you're bidding on relevant keywords that align with your target audience's search intent.
• Optimize ad visuals: Use high-quality images or videos that are eye-catching and relevant to your ad's message.
• Test different ad formats: Experiment with different ad formats (e.g., text ads, image ads, video ads) to see which ones perform best.
• Improve landing page experience: Ensure that your landing page is relevant to your ad, loads quickly, and provides a seamless user experience.

What's the difference between CTR and conversion rate?

CTR measures the percentage of people who click on your ad, while conversion rate measures the percentage of people who complete a desired action (e.g., purchase, sign-up) after clicking on your ad. CTR is a measure of ad effectiveness, while conversion rate is a measure of overall campaign success.